ClearSmile Case Study
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The Propane Creative team used multidisciplinary skills to develop the brand, product and promotional media for the ClearSmile oral care system.
Working with the client’s revolutionary concept for cleaning teeth and gums, Propane’s designers developed a striking new aesthetic that provided robust support for the simultaneously designed brand. Additionally, the user-experience inspired careful studying of each step in the process of using the ClearSmile product. Functional aspects, product details and user steps were then communicated through the creation of a cinematic presentation that also reinforced the ClearSmile brand positioning.
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