Coke Superchill Case Study
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When Coca-Cola asked Propane Creative to develop blue-sky concepts for their new beverage delivery technology; the challenge was accepted and the results were beautiful.
According to the Coca-Cola Global Brand Manager, “These concepts will revolutionize our industry”. The Propane team delivered enough concepts to fill the largest boardroom conference table. The details of each concept sketch showed innovative, new approaches to interacting with carbonated beverages. 2008 will bring these concepts to the consumer.
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