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Product Differentiation.

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Flo Case Study

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In-depth competitor research was completed by the Propane team prior to exploring concepts for the flo system.

The flo project required Propane to research, brand, conceptualize, and execute an innovative new approach to airport security. Flo offers travelers the option to submit a background check, scan finger and eye biometric data, and pay yearly fees for a quick route through airport security. The system had to stand out, look fast and be easy to use. Propane’s design and engineering team created the flo brand and product to grab traveler’s attention while communicating speed, efficiency and ease.

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